Our new visual identity

This week we launched our new visual identity and we’re really excited to share it with you.

At Tomorrow’s People, we give young people the confidence and the skills to find work, succeed in their new role, realise their potential, and value themselves.

We have been doing this for 30 years. And we do it well. When people know us, they believe in us. But not enough people know us.

That was the challenge we took to creative agency, The Gate, as we finalised a new and ambitious strategy. We asked them to help us raise our profile so we can reach more young people most in need.

The Gate believed that our existing brand and language masked the passion and commitment that really drives us.

The amazing work of teams across the whole of Tomorrow’s People and the achievements of everyone we help are what set us apart as an organisation. That is why we believed we needed a more distinctive and striking identity, reflecting who we are, the young people we help and what we do.

Our brand launch also showcased the work of talented young artists who were invited to interpret our new identity, providing a platform to help them break into the creative industry. Here are just some of the outstanding contributions exhibited at yesterday’s launch at The Hospital Club:

The Break Free Project

 

We want to thank all the artists involved for taking part and for their belief in supporting young people, much like themselves, struggling to break free.

This also wouldn’t have been possible without the generosity of The Gate, the creative agency who have supported us on this journey. We hope you like what you see.

Tomorrow's People